I’m getting ready to buy my son a Kindle for Christmas. He’s in the army stationed in Kuwait and thinks getting one would be “super mega cool.” Several of his buddies over there have e-readers and find them a convenient way to organize their reading and get new titles.
Evidently, he won’t be the only one who finds an e-reader in his stocking this year. An article in Monday’s New York Times Business Day section paints a glowing picture of the holiday market for Kindles and Nooks with one expert calling this the “tipping-point season for e-readers.” Among the facts presented in the article:
- E-readers are now available in stores like Wal-Mart, Target, and Best Buy.
- More than 1 million e-readers are expected to be sold in the U.S. this holiday season.
- More than 1 in 5 Kindle owners received it as a gift.
- Ten percent of adults in a Consumer Reports survey said they planned to give an e-reader as a gift this year.
- E-book sales now account for 9-10 percent of total book sales–up from just 1 percent two years ago.
Of course, more e-book readers means more e-book sales. Good news for those of us who have jumped into e-publishing in a big way.